LRFW and non-profit organization partner to make 'big' influence | Arts & Culture

LITTLE ROCK, Ark. - Little Rock Fashion Week (LRFW) is proud to announce that a new non-profit partner for LRFW 2011 is Big Brothers Big Sisters of Central Arkansas (BBBSCA). Brandon D. Campbell, founder and executive director of LRFW, selected BBBSCA because of their significant contributions to improving the lives of children in our community.

Campbell knows the difference the organization makes in the lives of children because he too has been directly influenced by the organization.  From age eight to eleven years old, Campbell was a "Little."
 
"The Big Brothers Big Sisters of Central Arkansas provided me with so many great eye-opening first time experiences, so I think it's only fitting that I help give other children their first major fashion experience," Campbell explains. "Since its inception Little Rock Fashion Week has opened up many doors and has inspired young people to think big and accomplish their goals.  It's my hope that our partnership with BBBSCA can have just as powerful of a positive impact on young people as my Big Brother had on my life."

Born and raised in Little Rock, Campbell became the first in his family to obtain a college degree. He earned a B.A. in journalism and mass communications, with a minor in international studies and entrepreneurship management certificate from the University of Iowa.
 
Today, Campbell is a leader in our region's fashion and entertainment industry. As a television writer and producer, Campbell's work has been featured on several major networks and has received credits on notable programs, such as "E! Live from the Red Carpet with Ryan Seacrest," "The Biggest Loser," and World Wrestling Entertainment's "Friday Night SmackDown," just to name a few. Campbell credits his mother, family, church, sports and his time as a "Little" for molding him into the person he is.
 
"It is exciting to be chosen as a non-profit partner at this year's Little Rock Fashion Week to increase awareness about Big Brothers Big Sisters.  The fact that Brandon is a former Little Brother from the Central Arkansas program makes the partnership special to our organization," says Renee Burks, CEO of Big Brothers Big Sisters of Central Arkansas.
 
LRFW's goal in the charitable partnership is to help recruit more mentors and bring more community awareness to BBBSCA's mission of providing "children facing adversity with strong and enduring 1-on-1 professionally supported relationships that change their lives for the better, forever." Attendees of LRFW 2011 can sign up to become mentors and donate money to BBBSCA. All Bigs and Littles are receiving a discounted price to attend LRFW's Young & Fabulous and Posh Expression fashion shows on July 15-16.
 
Now, in its third year, LRFW is considered the fastest growing fashion week in the country. It features fashion brands by popular local and national designers, models, hairstylists, make-up artists and celebrities. LRFW is the perfect experience to market your business in front of potential customers, store buyers and corporate sponsors. LRFW 2011 is from July 11 to July 16. BBBSCA will be joining long time LRFW non-profit partner the Watershed, Inc.   For more information or to purchase tickets visit LittleRockFashionWeek.com.
 
The mission of BBBSCA is to enrich the lives of children and youth by organizing, facilitating, and supporting meaningful one-to-one lasting relationships with caring, responsible role models. LRFW is proud to assist in this worthy mission.  For more information on how to become a Big or Little, please visit www.bbbsca.org or phone 501-374-6661.